Business Opportunities From COVID-19

With the COVID 19 pandemic now affecting the entire world, we need to be prepared for the upcoming changes that it will bring to those who don't get sick. This implies huge shifts in the way we work and how we make a living.  Unfortunately, with businesses being closed down, many people are going to be without pay or worse without jobs.

The good news is that there are other jobs that are going to be created in other industries and will most likely thrive throughout this crisis. Here are a few things to watch out for.

Remote work will finally become more widespread.
In order to reduce the spread of COVID-19, many companies around the world have either had to close their doors, or have made it mandatory for their employees to do their work from home.

Businesses will realize after a couple of months of this that they can trust their office-dwelling employees to be just as productive when working from home.  The existing technologies for video conferencing, IP telephony, IT security and cloud computing will allow employees to do that.  So it's very likely that most companies will end up wanting to save on real estate costs, commute times, and absenteeism by no longer limiting "work from home" to specific roles (sales, consultants, virtual assistants, web developers, IT support, podcasting, etc.).

What might be interesting here is that many more jobs will be created by large businesses who won't need to hire locally because the job can be done using the right technology.

The rise of Virtual Training / Learning

This kinda relates to the point above about remote work, but with the same technologies being used for leisure. With gyms, yoga and dance studios, martial arts schools and other activities with big groups of people being shut down temporarily, it won't be long before virtual classes rise in popularity. Sure some people can follow YouTube videos for instruction, but having an instructor who can see you and correct what you're doing in real time without the risk of catching a virus is the next best thing.

The same goes for other education. With schools and universities closed down, lectures and homework are now being made available online. Again, with the technologies now available, expect to see more and more flexible, web-based, academic programs.

While these virtual classes might not replace the real person training when these locations are finally allowed to re-open, they will make for great supplementary material and additional income streams later on.

Delivery services will become more streamlined
The risks of spreading viruses by going into crowded spaces to shop will create new jobs in delivery services. Whether it's groceries, restaurant food, toilet paper, soap, alcohol, cannabis, or any other necessity, the fact that most people will need to stay home will create an even greater demand for delivery services. Yes, companies like Amazon, Uber, FedEx, UPS and of course the post office already have massive networks to deliver to your door.

However, with demand rapidly increasing, other companies will invest and innovate to further improve these delivery methods making it much easier for customers to get something sent to their door. With summer coming, we should also expect more and more local niche entrepreneurs offering delivery services that can promise faster delivery times than the logistical behemoths.

Streaming Services and Podcasts

Entertainment is going to be incredibly important with people staying indoors. Whether it's bored kids or adults needing escapist entertainment from the doom and gloom news stories, we're going to need something to distract us.

Getting easy access to Internet-based entertainment is going to be crucial.  We've already seen huge jumps in subscription numbers for Netflix, Amazon Prime video and Disney plus.  YouTube had to reduce their video quality to save bandwidth, expecting a higher volume of streaming.

So if you're a vlogger, a podcaster, a YouTuber or any kind of web content creator, the opportunities to build an audience and eventually monetize is bigger than ever.

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I am very thankful for being one of the lucky ones who has the ability to work from home. Yes the current pandemic has caused the loss of plenty of jobs. Instability and uncertainty seem to be the norm.  Despite all the economic doom and gloom news, there are going to be new opportunities for small businesses and entrepreneurs to pivot.  It's going to be possible for many of us to thrive during a crisis and come out of it stronger than before.

The Best Type of Exercise to Lose Weight and Stay in Shape

If you've managed to keep your resolution and you're still on the "I'll exercise more" train, good for you.  If you've been able to create a habit of exercising, you're probably wondering now how to kick it up a notch. You're now in the stage of "researching" the benefits and advantages that some types of exercise have over the one that you're doing now. You want to see if there are other ways to get to your fitness goals faster.

A lot of research in exercise science has been published over the last couple of years on the types of training modalities that might be the most effective at causing fat loss, building muscle, improving cardiovascular health, preventing injuries, increasing joint mobility and flexibility, etc.

Some will tell you that training for long endurance events like marathons, triathlons or obstacle course races is the best for overall fitness.  Some will say that you just need to take daily walks and you'll be fine.

Some studies will say that it's more efficient to use different versions of high-intensity interval training (HIIT) where you go all out for short periods of time followed by rest or active rest periods. Other studies will say that resistance training using barbells, dumbbells, kettlebells, resistance bands, or calisthenics makes the most sense.

Many will loudly advocate that a specific combination of resistance training and high-intensity training by going to Crossfit, Orange Theory, or a similar type of box gym is the best way.

Others will say that picking up a sport, a martial art, a dance class, ultimate frisbee, pole dancing, yoga, or any other activity that "tricks you" into doing physical activity works the best.

All of these activities can be beneficial and can contribute to your overall fitness and health.  But which is really the best?

Ready for the secret?  Here goes:

The best form, modality and type of physical exercise is the one that you actually ENJOY doing.

You could have the most meticulously-written training program composed of exercise modalities backed by multiple scientific studies along with the most motivating trainer money can buy.  If you don't actually enjoy that exercise program, you will never do it consistently and you will give up after a few weeks.

Even if the exercise program is not perfect, if you enjoy the physical activity that you're doing, you are more likely to consistently do it for a very long time.  That means that in the long run, you will reap the benefits of physical activity, which includes improved general fitness, longevity and health.

If you're practicing a specific sport and you want to improve performance for a competition, then yes some training modalities will make more sense than others. There are even modalities that will get you in great shape after 12 weeks, but you won't be able to physically sustain them for the next 12 years or more.  So after those 12 weeks, you're very likely to yo-yo between being in great shape and being unhealthy or injured.

For general health and fitness, if you don't enjoy the activity in question, you won't do it.  I love practicing martial arts.  Riding my bicycle daily during the spring and summer months is fun for me.  I enjoy using heavy kettlebells and calisthenics to build physical strength.  I've very recently discovered that ballroom dancing with my spouse is a lot of fun.

For some people, all these activities sound like a nightmare.  So while they can be beneficial, they'll never do it.  Because I enjoy all of these things, I am more likely to do them for a very long time.

Will I look like a fitness model with 2% body fat on the cover of Men's Health magazine?  Possible, but not probable.  Will I keep my body healthy, strong and hopefully free from serious injuries until I'm in my 70s or 80s? Very likely.

The point is this: if you're looking for the "best" way to be in good physical condition for the rest of your life, there really isn't one.  There is such a thing as the "best one" for you.

How to Stay "Motivated"

Just to be clear I'm not a fan of "motivation" to help someone stick to whatever activity it is that they want to stick to.  Motivation can be OK to get you started but not really the best at getting you going when things get difficult.  Discipline and having an overall view of why you're doing something will always be better than looking at motivational quotes and videos on social media.

That said, for those who really want to stay "motivated", I would say that the best way is to constantly look for what you're not good at and finding ways to improve it.  Set an achievable goal and work on that weakness.

Let's take martial arts as an example.  If you think that you've gotten good at punches, make a goal to make your kicks better.  From that goal you can pick an aspect of kicking that you can improve.  You can try to improve your hip mobility and leg flexibility to kick higher; or maybe try to improve the speed of your kicks; or develop the reaction time to use your kicks as intercepting counter-attacks; or make the accuracy of your kicks better.

You get the idea.  The point is, be honest with yourself and find out what your weaknesses are. Then set a goal to improve on those weaknesses by breaking them up in smaller sub-goals.  Completing those smaller tasks will help you see that you're progressing and the pursuit of those "small wins" can be very helpful in keeping someone motivated.

Excellence Means You Can't Live a "Balanced Life"

In a previous post, I outlined the simple, 2-step formula to become good at anything:

1) Practice a lot
2) Put in a lot of conscious effort to what you're practicing

Here's a revised version of the formula, if you want to become THE BEST at anything:

1) Practice exponentially more than before
2) Practice with conscious effort and nearly singular focus

3) Be lucky

Assuming you have the luck required, you will also need to drastically increase the amount of practice you do.  Because of the increased amount of practice required, you'll have to sacrifice time for other things: social life, sleep, time with family, leisure activities, etc.  You are focused almost entirely on whatever it is you're trying to be the best at.

This is true no matter what profession or field you want to become the best at.  Whether you want to become the most renowned neurosurgeon, the funniest stand-up comedian, an Olympic gold medalist, the most successful CEO, an elite professional hockey player, the most published and cited academic, or a world-champion MMA fighter, you will have terrible "work-life balance".  You'll need to sacrifice a lot of time not only to reach the pinnacle of your field but also to stay at the elite level.

This goes beyond the level of a hobby. You can't clock out at 5pm. Having the goal of being the best at something for a certain amount of time will come at the expense of other things in your life. If the concept of "work-life balance" is important to you, you will never become part of the elite in your field.  The truth is, at one point or another, we all wanted to be excellent something.  Becoming excellent requires an unbalanced lifestyle. For most of us, living that way for a long time is unsustainable.

White Belt Mentality

Whenever I teach a new group of white belts, the first thing I tell them is that they'll feel overwhelmed with a lot of new information coming at them.  I say that they'll make tons of mistakes and they'll probably get confused. A lot. Most importantly, I'll tell them they shouldn't worry about it.

I'll tell them that they just need to do their best to follow along, keep their eyes and ears open, and learn as much as they can every time they show up.  With constant, deliberate practice of the basics, they'll eventually make progress.

This is a mentality that we all need to have. Even when we become "experts" at any field, practicing and going back to the basics should never be "beneath you". Sometimes it's good to re-examine the basics, to try and then fail as a learning experience. Remaining humble by having a white belt mentality helps us get even better at the things that we've been doing for years and opening ourselves up to learn something new.

Professional Combat Sports: The Best at Beating the Gender Pay Gap

Professional sports have always been the target of feminist activists. Whether it's a question of equal pay, proper representation, glorification of violence and objectification of women.  Most "woke" people will probably say that combat sports are the biggest offenders.

I would argue the opposite.  Professional combat sports are probably the only professional sport that promotes meritocratic gender equality for both male and female athletes.

The main complaint many activists have with professional and international sports leagues is that female athletes aren't being paid as well as the male athletes (think FIFA, professional tennis, NBA vs. WNBA, etc).  Putting aside the fact that male sports leagues have larger audiences than female sports leagues, thus creating more revenue, there is a question of allowing women's sports the same opportunity to earn as much as men's sports.

Mixed Martial Arts promotions like the UFC, Bellator, ONE Championship and PFL have actually solved this problem by having men and women in the same fight cards (not fighting each other of course).  In their older pay-per-view business model, the main event fighters who get paid the most are determined by who can put the most butts in seats and have the most people clicking the "Buy" button on their remote controls.

At one point in time, that person in the UFC was Ronda Rousey.  In fact, her fight with Holly Holm still holds the highest record in attendance at 56,214 tickets sold.  Her pay had nothing do with her gender.  She didn't protest to her employer and make hashtags about getting equal pay as the men. Instead, she used her dominant fighting ability to draw a paying audience and made millions of dollars for herself.

The UFC's record for highest-attended event headlined by two amazing badass women: Rousey vs. Holm

When Rousey retired from the sport, the organization had trouble selling the same amount of pay-per-view fight cards with any other headline fight, male or female.  It wasn't until Conor McGregor showed up on the UFC scene that we've seen similar numbers.


The Professional Fighters League (PFL) promotion actually took this "equal pay for equal work" ideal to another level.  Instead of simply using drawing power, this league actually created a regular season that gives fighters a chance to win playoff spots similar to the NFL, the NBA or the NHL.  They are then seeded into a playoff-style tournament for each weight class, where the winners of each weight is crowned that season's champion.  Every champion from each weight class (both men and women) each win $1 million.

Of course, mid-card and under-card fighters don't get paid as well as the main-eventers, but then again, they are all pretty equally underpaid.


Whether it's by equalizing main-event and championship fighters' pay or by counting the number of tickets sold, the bottom line is the same.  Whether you're a man or a woman, your earning potential in combat sports won't be determined by your gender.  That's better than any other professional sport when it comes to the so-called gender pay gap.

Common Misconceptions about Martial Arts

Be it because of Hollywood, semi-false marketing by McDojos, or whatever other reason, most people have the wrong idea of what martial arts are before they even step on a mat, ring or floor.  So to help you future martial artists (and maybe instructors), I thought I'd make a list of common misconceptions that people have about martial arts so you can have a more informed idea of what you're getting into if you decide to sign up at your local dojo.

Size and strength don't matter in a fight as long as you've trained in martial arts

One of the biggest myths perpetuated by both Hollywood and certain martial arts schools alike is that "size doesn't matter" if you've been properly trained in their style. Having more knowledge, better technique and being better trained will definitely increase your chances of winning a fight or surviving a self-defense situation against a larger and stronger attacker.

Realistically, if you have two equally-trained and equally-skilled individuals, the larger and stronger person will have an obvious advantage. If you still don't believe me, think about why both professional and Olympic combat sports have weight classes.

Gabi Garcia vs Megumi Yabushita in a Shootboxing match in 2017.

Fight ended in "No Contest" due to an illegal kick, but really, who do you think won this fight?

 

Martial arts will turn kids into "disciplined" people

With the market for most traditional martial arts schools being kids, they will usually try to sell themselves by saying that they will help your kids become more disciplined. Is that true? More or less.

Any type of structured, difficult activity has the potential to build discipline.  This applies to martial arts, but also activities like dance, learning a musical instrument, creative writing and even team sports. If the person practicing the activity ends up liking it and wants to improve their skills at that activity, then yes, they become "disciplined".  That discipline might transfer to everything else they want to succeed in.

However, while martial arts can be that starting point of a disciplined life for some people, it won't be the case for all people.

Martial arts will make kids "bully-proof"

A lot of martial arts schools will market their kids classes as a way to keep kids from being bullied.  Presumably, kids are supposed to learn how to defend themselves against physical attacks on the school yard.  Yes, that can be useful as a last resort for a kid who is getting picked on.  However, a lot of bullying is now happening on a psychological basis, especially with online bullying through social media.  A kid who's being bullied will benefit more from developing social skills that help them deal and de-escalate conflicts before the first punch is even thrown.  If the conflict turns physical because the de-escalation tactics didn't work, only then will the fighting skills come in handy.

Being in a martial arts school might help some kids who are being bullied by allowing them to make more friends with common interests, and thus allow them to develop the necessary social skills.  Yes, being able to overcome adversity in a controlled environment will help develop the self-esteem needed to stand up for themselves.  But that's not something that a kid will learn after a month or two of punching and kicking in a karate class a couple of times a week.  This is a process that can take years not only of training but of interacting with people of different walks of life.

There are "secret techniques" that are "too dangerous" for full contact competition

No, there aren't.  The myth of "secret techniques" are perpetuated by lazy and/or delusional people who want to pretend that they can knock down a gang of attackers using nothing but a wave of their hand.

There are no such things as "no-touch" knockouts and "chi-blasts" that require very little effort to stop a resisting attacker.  If there were, with the ubiquity of the Internet and video technology, we would have seen legitimate practitioners by now.  If someone, somewhere in the world of martial arts was truly able to "summon their inner chi" and shoot fireballs out of their fingers or lightning bolts out of their butt, it would already be on the Internet and they would be making millions of dollars by dominating opponents at the largest MMA promotions in the world.

Effective, but illegal technique done in competition

Sure, certain attacks like eye poking, small joint manipulation, attacking the groin and biting are illegal in rules-based competition. Yes these can be effective, devastating techniques, but there's nothing secret or mysterious about them.  They're just not allowed in competitions because we want to see a bit more of a fair contest and less fights ended by serious injuries.

Martial arts are the same as self-defense

This kind of goes back to using fighting skills against bullies.  Fighting techniques learned in a martial class might be able help if you're being physically attacked.  However, avoiding a situation that can lead to that physical attack is actually more effective as a "self defense" measure.

That means not hanging out too much in bars and night clubs.  That means learning to be more aware of your surroundings when walking to your car at night.  That means avoiding dark alleys alone in the middle of the night.  That also means handing over your wallet and/or car keys to stranger pointing a gun at you.  These are things that most martial arts schools will pay lip service to, but won't really practice.

Again, if you get stuck and you can't avoid a situation, some techniques learned can save you, but you're better off not being in that certain situation in the first place.

You need to register as a "deadly weapon" when you become a black belt

Anybody who tells you that they're registered as some kind of weapon because of their martial arts black belt rank is either a liar or delusional. This kind of person is definitely not the type of person you want to be giving martial arts instruction to you or your kids.

A simple Internet search will tell you that there are no laws in Canada, the US, the UK or in Western Europe requiring that martial arts practitioners of a certain rank be registered because they can deal out deadly force with their bare hands.  It is true that some people have the ability to kill with their superior technique (think of a Brazilian jujitsu black belt who can choke out 95% of the population), but no government registration is required.

The closest thing that I can think of are anecdotes from martial artists living in former Eastern Block and USSR countries who were asked by the government to register their martial arts ranks during the Cold War era.  That's about the extent of it but even then I haven't been able to corroborate that.

Conclusion

For people looking to sign their kids or themselves up to a martial arts school, it's important to know these common misconceptions. You're not to blame for not knowing any of these, but hopefully reading this will give you an idea of what it is you're signing up for.  Enjoy and happy training!

Violence Might Be a "Good Answer"

Our modern, relatively peaceful society will always teach that when it comes to resolving conflicts, "Violence isn't the answer."  I would respectfully argue that this adage is B.S.

I'm not advocating that we should go around starting fights and walking around being bullies.

What I'm advocating is that everyone at some point in their lives should be put in a controlled setting that simulates, in the most accurate way possible, a real-life, violent situation. In order to create a society made up of individuals who are unwilling to resort to violence, everyone in that society should know what it feels like to be in a violent situation.  And they should know that from a young age.

This comes down to a very strange observation that we notice when you look at high-level martial artists and professional fighters.  If you ever meet such people, you'll notice that these people are usually mellow, calm and very unlikely to get into heated arguments that lead to physical confrontations outside of competition or training.

The other side of the coin is that most of the people who encourage violence are the ones who have no concept of violence and its consequences. That is, people who have never even trained in any type of martial art, combat sport, or even military service.

Why is that?

One "tongue-in-cheek" hypothesis is that martial artists and combat athletes have trained so hard that they're too tired to get into useless fights. Another is that because they've reached such a high level of skill in fighting that they have gained confidence in what they can do, thus reducing any insecurities that would generally goad the average person into a physical altercation.

My hypothesis:
People who are trained in fighting and martial arts, people who have knowledge of the damage the techniques they practice can cause, know that the consequences of a fight can be dire. Once you get into a physical altercation, anyone of the parties involved are risking loss of consciousness, broken bones requiring surgery and months of rehab, permanent neurological damage, permanent physical paralysis, and of course death.  Of course, getting in street fights can also have life-changing legal consequences.

When someone is properly trained and are taught these consequences, they are more likely to avoid violent situations, unless their and their loved-ones safety are threatened.

This kind of exposure also prevents verbal abuse and bullying at a young age.  Learning that being verbally abusive can quickly escalate into physical aggression and its consequences is a great deterrent for this kind of behaviour.

I know it seems counter-intuitive, but exposing your kids to controlled, violent situations and clearly explaining the potential consequences will lead them to avoid violence.  Teaching kids martial arts is probably the best way to do this.  It would stop bullying, it would stop disrespectful behaviour, it will develop physical and mental resilience, instill discipline and hopefully prevent future violent crime.