If you've ever taken an Intro to Economics class, you would have probably heard of the concept of "Opportunity Cost". Briefly, the opportunity cost of making a choice are the missed benefits of choosing one alternative over another.
Because everyone has limited time, energy and resources, that means that when you agree to do something, you will miss out on other things. By saying "Yes" to do one thing, you're indirectly saying "No" to doing other things.
This is why one of the most important (and difficult) skills everyone needs to develop is how to say "No". Whether it's a business opportunity or friends and family members asking you to do them favours, you will receive requests that will require you to give up a combination of your time, energy and resources.
When thinking about saying "Yes" to any of these requests out of guilt, an unhealthy need to please others or perhaps a miscalculation of financial gain, remember what you're potentially giving up. Just ask yourself how much whatever you're being asked to commit to is going to cost in terms of your sanity, time away from loved ones, your physical health and/or your financial well-being. Then you'll realize why "No" can be one of the most valuable words in your vocabulary.
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